About

Pleasure is groovy. Let's embrace it.

Pleasure is a natural human desire that should be embraced and enjoyed. When we feel connected to ourselves and our bodies, we allow ourselves to feel free and experience all sorts of pleasure. But with all the distractions of the modern world, it's easy to feel disconnected from ourselves, and from our lovers.

While we're in awe of all the natural things our bodies can do for us, sometimes we just can't get no satisfaction when things are a little dry down there. It's time to say goodbye to shame and stigma and hello to a little help from a beautifully natural lube.

We're coming clean.

From our ingredients to our packaging, Come Clean aims to be transparent (literally) in all aspects of our water-based lubricant. Some brands hide or group ingredients on their labels, which can mislead customers. We're not about that. You deserve to know each and every ingredient that goes into our lube, so you can feel confident using a personal care product on your personal bits that really is clean, natural, and made to take care of you.

No friction, only freedom.

Come Clean is a water-based personal lubricant that embraces and enhances pleasure. Dryness and friction are two things that don't belong in the bedroom, yet many of us experience them, and that's totally OK. Using an all-natural water-based lubricant is an easy way to overcome those dry spells, so you can spend less time worrying about getting wet and more time enjoying getting wild.

No shame, only satisfaction.

You'll notice our bottle has a little soul to it. While most lubricants are dull and discreet, we want to celebrate love, connection and pleasure. There's no embarrassment in needing a little (or a lot, no judgement here) of lube. We embrace it. So get it on, baby.

Our roots.

A romantic holiday to a tropical location is what led to the creation of Come Clean. After discovering a magical bottle of personal lubricant that made the trip orgasmically good, our founder went on a mission to find a similar product back in New Zealand after getting down to the very last drop.

What started as a simple translation of the ingredients turned into something much bigger. She didn't find the same lubricant here, but she did find a worryingly long list of ingredients that left her confused. Glycerin? Silicone? After months of research, we were shocked to learn that so many of the lubricants we put on our most intimate, delicate areas weren't as harmless as we thought. They were filled with unnatural ingredients, funky fragrances and fillers.

After months of research, testing and trialling, Come Clean was created. Made from plant-based ingredients, it's vegan, glycerin-free, fragrance-free, pH balanced, and made in NZ.

Meet Laura.

Hi, I'm Laura. I'm a health coach based in Mount Maunganui, and I own Come Clean.

My background is occupational therapy and public health, and these days I work with women on nutrition, hormones, cycles and the nervous system. Which is roughly how I ended up here. When you spend your working life talking to women about their bodies, you hear the same thing on repeat: something feels off, and nobody wants to say it out loud.

Dryness is one of those things. It's common, it's normal, and it says nothing about how much you want the person next to you.

I took Come Clean on because I already believed in it. A short ingredient list, made in Aotearoa, nothing hiding behind a vague label. The same standard I'd hold anything else I put on my body to.

No shame here. Just a really good lube.

Laura x

Ready to come clean?