About

Pleasure is groovy. Let's embrace it.

Pleasure is a natural human desire that should be embraced and enjoyed. When we feel connected to ourselves and our bodies, we allow ourselves to feel free and experience all sorts of pleasure. But with all the distractions of the modern world, it's easy to feel disconnected from ourselves. While we're in awe of all the natural things our bodies can do for us, sometimes we just can't get no satisfaction when things are a little dry down there. It's time to say goodbye to shame and stigma and hello to a little help from a beautifully made natural lube.

We're coming clean.

From our ingredients to our packaging, Come Clean aims to be transparent (literally) in all aspects of our water-based lubricant. Some brands hide or group ingredients on their labels, which can mislead customers. We're not about that. You deserve to know each and every ingredient that goes into our lube, so you can feel confident using a personal care product on your personal bits that really is clean, natural, and made to take care of you.

No friction, only comfort.

Come Clean is a water-based personal lubricant that embraces and enhances pleasure. Dryness and friction are two things that don't belong in the bedroom, yet many of us experience them, and that's totally OK. Using an all-natural water-based lubricant is an easy way to overcome those dry spells, so you can spend less time worrying about getting wet and more time enjoying getting wild.

No shame, only satisfaction.

You'll notice our bottle has a little soul to it. While most lubricants are dull and discreet, we want to celebrate love, connection and pleasure. There's no embarrassment in needing a little (or a lot, no judgement here) of lube. We embrace it. So get it on, baby.

Our roots.

A romantic holiday in a tropical location is what led to the creation of Come Clean. In 2021, the original founder discovered a magical bottle of personal lubricant that made an overseas trip orgasmically good, and she came home on a mission to find something similar in New Zealand.

What started as a simple translation of the ingredients turned into something much bigger. She never found that lubricant. What she did find was a worryingly long list of ingredients that left her confused. Glycerin? Silicone? Months of research later, the picture was clear: so many of the lubricants on the market, the ones we put on our most intimate, delicate areas, weren't as harmless as she had assumed. Unnatural ingredients, funky fragrances and fillers. So she made her own.

After months of testing and trialling, Come Clean was born. Plant-based, vegan, glycerin-free, fragrance-free, pH balanced, and made in New Zealand.

Meet Laura.

Owner of Come Clean Wellness.

With an extensive background in public and holistic health, Laura runs Live Well Holistic Health Practice, supporting women to lead healthier lives and to be more intentional about what they put in and on their bodies.

"I've had my fair share of struggles with intimate health challenges, and I know how overwhelming the product landscape can be. I'm passionate about how much hormonal change, desire, and sexual wellness can shape a woman's journey. Everyone deserves to know what they are using intimately, which is why we're transparent about every single ingredient."

I took Come Clean on because I already believed in it. A short ingredient list, thoughtfully made, all natural ingredients, microbiome friendly, nothing hiding behind a vague label.

Come Clean is for anyone, at any stage of life, wanting more pleasure, comfort, or bliss.

No shame or stigma here. Just a really good lube and positive conversation.

Read more about Laura's work HERE

Our values.

We're proud to be:

• Microbiome-aware. Formulated to work with your body's natural ecosystem.
• pH-balanced. No vulvovaginal imbalances around here.
• Fragrance-free and glycerin-free. Two of the most common irritants in mainstream lubricant, left out on purpose.
• Made in Aotearoa. Plant-based, vegan, and intentionally sourced.
• Loud about intimate health and de-stigmatising pleasure. Pleasure is a natural human desire, so let's embrace it.